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GOODIES ON SITES

Genesis Goodies
Where your excitement about your business builds.
Have you ever visited a website that’s jammed with text, ads, and blinking graphics and thought, “Wow! This looks interesting. Bet there’s plenty of good information here.”
I’m guessing you haven’t.
What I am guessing is that you know how important a professional-looking website is and how appearance can determine a visitor’s next move.
A cluttered, poorly designed site with loads of pop-ups and blinking graphics: visitor scrambles to click the back button.
An attractive, well-designed site that’s easy to read and navigate: visitor looks around to learn more—and maybe subscribe or buy.
See how that works?
Good design = greater chance of success.
Good Website Design Has Universal Appeal

Good Website Design Has Universal Appeal
While it’s true that beauty is often in the eye of the beholder—your site’s visitors may have different tastes—certain aspects of web design are effective because they have universal appeal.
That means any visitor will find the site easy on the eyes and easy to navigate.
After all, visitors judge every aspect of your site—without even thinking about it— from content and typography to your “buy” buttons and newsletter sign-up form.


Why Typography Is So Important
Small details like typography—the fonts you choose—can make a big difference.
An easy-to-read font, good line spacing, and complimentary subheadings can make visitors feel welcome, excited, and eager to read or buy.
Poorly chosen typography, on the other hand, can actually put your readers in a bad mood.
Who wants to read a site all done up in fun-loving “Chalkduster” or “Comic Sans?”
And big, bold “Impact” sure can make an, er, impact, but reading more than a few lines of it can give anyone a headache.
Studies have shown that reader emotions are directly affected by typography, and any good designer knows that font affects mood. The font used on a children’s site, for example, will be much different from that used for an upscale investment site.


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